Getting customers to share their brand stories and case studies publicly can provide immense value to your marketing and sales strategies.


However, convincing your customers to participate and open up is notoriously tricky.
Here are seven proven tactics for securing buy-in:

1. Offer to promote customer’s personal brand and company

Frame participation around letting customers tell their personal stories of innovation, positive outcomes, and success that others can learn from.

Give them a channel to share their wins and get their name out there (not just the company.)

2. Free Backlinks for SEO Benefits

Offer to include a backlink from your website to theirs within the published story or an associated blog or news post.

Explain how this can boost their own search engine rankings, website traffic, lead generation, and sales over time.

3. Promise Social Media Promotion

Everyone wants social media clout. Say you’ll highlight the customer’s story on your company’s social platforms

Copy stats from your most successful posts to show what kind of reach is feasible.

4. Provide a “Tangible” Incentive

Get customers to participate by providing incentives. This could be money, but it doesn’t have to be. It could be company swag, discounts on your products, or a donation to their favorite charity.

5. Throw in Free Marketing Assets

Offer to provide custom content assets like infographics, co-branded whitepapers, or bylined articles that the customer can repurpose.

6. Leverage Existing Relationships

Send the initial request from a person at your company who has an existing relationship with the customer. If that’s not possible, send it from a founder or executive.

7. Personalize Your Outreach

Don’t just send a generic email to your customer. Craft a personalized message showing you care about their unique needs and perspectives.

Ask thoughtful questions to start a meaningful dialogue.

8. Get Story Studio to Help

Let us know if you want further support to help get customers on board. We can give you the email templates we’ve spent hours refining.

Just get in touch.